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Category Archives: eMail
T is for Top Ten: Namarketing A to Z
There are many who favor lists as a way to attract an audience or eyeballs to a website. Similarly, there are many who find them contrived, overused and dull. It’s all about what you have to say and how you … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, eMail, Lists, Marketing A-Z, Social Media
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Q is for Quality: Namarketing A to Z
QUALITY. It’s the buzzword we all chase, for our businesses, for our clients or customers, and for our personal lives. But what is quality? It is sometimes called ‘excellence’ or ‘merit’ or something else clever that the company is using … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, eMail, Marketing A-Z
Tagged Business, marketing
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P is for Performance: Namarketing A to Z
Why is it that the best results for email are seen in the p.m., but the vast majority are sent in a.m.? Performance is everything. As a marketer, when you launch an email campaign, you try to focus on all … Continue reading
Posted in Advertising, Consumers, Customers, eMail, Marketing A-Z
Tagged Email, Email marketing, Experian, marketing, Social media
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M is for Marketing Socially: Namarketing A to Z
A social enterprise is an internal social network. Think business version of Facebook where all colleagues are able to collaborate in real-time on documents and projects. It is a truly collaborative environment to service and support customers and prospects and make … Continue reading
Posted in Brand, Consumers, Content, Customers, eMail, Marketing A-Z, Social Media
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Telling your company story
1. What do you do? 2. What problem do you solve? 3. How is your product or service different? 4. Why should I care? Describe your product or service in 140 characters or less, short enough for a tweet. Business professionals … Continue reading
Posted in Advertising, Brand, Content, Customers, eMail, Social Media
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G is for Geo-Targeting: Namarketing A to Z
Geo-Targeting is a method of detecting a website visitor’s location to serve location-based content or advertisements. Every computer is tied to an IP address that indicates its specific location. The first three digits of an IP address corresponds to a … Continue reading
Posted in Brand, Content, Customers, eMail, Marketing A-Z, Technology
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E is for Editorial Board: Namarketing A to Z
Content Advice One of the most underrated, but most valuable parts of any content generating groups is the editorial advisory board (EAB). Even if your business isn’t content, if you publish anything tot the outside world (and if you don’t … Continue reading
Posted in Brand, Consumers, Content, Customers, eMail, Marketing A-Z, Nonprofit, Philosophical
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Namarketing A to Z: A is for Autoresponder
A is for Autoresponder Autoresponders are used to send an automatic e-mail in response to an incoming e-mail message. This allows for the sender to know the e-mail has been received. They can be used effectively in customer service by … Continue reading
Posted in eMail, Marketing A-Z
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