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Monthly Archives: August 2012
K is for Ketchup: Namarketing A to Z
“We really felt that the tomato is the hero of ketchup, and it was the right time to make the switch on our label,” — Noel Geoffrey, director of ketchup for Pittsburgh-based Heinz. After more than 110 years, H.J. Heinz Co. … Continue reading
Posted in Advertising, Brand, Consumers, Customers, Marketing A-Z
Tagged Chicago, H. J. Heinz Company, H.J. Heinz Co, Heinz, Ketchup, Pittsburgh, Tomato, United States
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