Monthly Archives: October 2011

S.O.S. · · · — — — · · · Content to the Rescue

Posted on October 27, 2011 by Namar

Almost 100 years ago, in April, 1912 during the sinking of the Titanic, the ship’s radio operators sent out distress calls begging for help. They intermixed “CQD” and “SOS” distress calls, hoping someone would respond. French was, and still is, the official language … Continue reading →

Posted in Brand, Consumers, Content, Customers, Film/movies, Social Media | Leave a comment

Viva Kiva: How Frontline launched microlending

Posted on October 11, 2011 by Namar

Micolending was a great idea. In theory it enables extremely impoverished people to engage in self-employment projects that allow them to generate an income and, in many cases, begin to build wealth and exit poverty Organizations like Accion, the Small Enterprise … Continue reading →

Posted in Content, Nonprofit, Social Media | Leave a comment

It’s all been said. But were you listening?

Posted on October 4, 2011 by Namar

What do the Doobie Brothers know about marketing? Listen to the music… What the people need Is a way to make ’em smile It ain’t so hard to do if you know how Gotta get a message Get it on … Continue reading →

Posted in Brand, Content, Customers, Social Media | Leave a comment