Category Archives: Social Media

10,000 Namarketer by the Numbers

If you are still thinking of YouTube as the place where mega-audience viral videos launch huge brand identity campaigns, then you need to catch up. It’s become much more democratic. Today, it as much for the local pizzeria, the regional … Continue reading

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Z is for Zaitech: Namarketing A to Z

From around 1960 to the late 1980s, Japan had one of the highest economic growth rates in the world. Their stock market bubble was fueled by a Japanese corporate invention, known as “zaitech,” or “Financial Engineering”– after obtaining low-interest loans, corporations … Continue reading

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Y is for ‘Your money of your life’: Namarketng A to Z

Throughout the 16th, 17th and 18th centuries, highway robbery was viewed as a particularly serious crime, not only because it looted goods from innocent citizens, but because it interfered with freedom of movement (and trade), which was considered a fundamental … Continue reading

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X is for Xenolithic: Namarketing A to Z

Xenolith means, literally, “foreign rock”. It comes from the Greek  “xenos” (foreign) and “lithos” (stone). A xenolith is a fragment of foreign rock within a host rock. And just like that piece of foreign rock within, you may be overlooking … Continue reading

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V is for Video: Namarketing A to Z

Video. Not only is everyone in marketing discussing it, but online video is now the dominant medium for getting your message heard. The big brands and top agencies are there, and to be sure, your audience is too. You may … Continue reading

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U is for Use Your Blog: Namarketing A to Z

Every business, big or small, has the opportunity to be showcasing its expertise. For larger businesses, you may already have a blog installed (though have you developed a strategy and are you a regular publisher?). Smaller business may have been dragging … Continue reading

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T is for Top Ten: Namarketing A to Z

There are many who favor lists as a way to attract an audience or eyeballs to a website. Similarly, there are many who find them contrived, overused and dull. It’s all about what you have to say and how you … Continue reading

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S is for Social Media: Namarketing A to Z

You do not need a social media strategy. Collecting “Likes” or Followers nets you nothing in and of itself. And chasing those will frustrate you waste your time and money and do nothing for your business. What you have to … Continue reading

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O is for Optimization: Namarketing A to Z

Social Media is an important part of every digital marketing playbook. But many marketers still struggle with using it effectively. Keeping up with the constant changes that evolve seemingly daily separate weak marketing from strong marketing. Those who are able to … Continue reading

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M is for Marketing Socially: Namarketing A to Z

A social enterprise is an internal social network. Think business version of Facebook where all colleagues are able to collaborate in real-time on documents and projects. It  is a truly collaborative environment to service and support customers and prospects and make … Continue reading

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