Monthly Archives: April 2012

Telling your company story

1. What do you do? 2. What problem do you solve? 3. How is your product or service different? 4. Why should I care? Describe your product or service in 140 characters or less, short enough for a tweet. Business professionals … Continue reading

Posted in Advertising, Brand, Content, Customers, eMail, Social Media | Leave a comment

G is for Geo-Targeting: Namarketing A to Z

Geo-Targeting is a method of detecting a website visitor’s location to serve location-based content or advertisements. Every computer is tied to an IP address that indicates its specific location. The first three digits of an IP address corresponds to a … Continue reading

Posted in Brand, Content, Customers, eMail, Marketing A-Z, Technology | Leave a comment