Author Archives: Namar

About Namar

An intergrated marketing professional inclined to ruminations and, occasionally, to taking a contrary position.

10,000 Namarketer by the Numbers

If you are still thinking of YouTube as the place where mega-audience viral videos launch huge brand identity campaigns, then you need to catch up. It’s become much more democratic. Today, it as much for the local pizzeria, the regional … Continue reading

Posted in Advertising, Brand, By the Numbers, Consumers, Content, Customers, Social Media, Technology, Uncategorized, video | Tagged , , , , , , | Leave a comment

Z is for Zaitech: Namarketing A to Z

From around 1960 to the late 1980s, Japan had one of the highest economic growth rates in the world. Their stock market bubble was fueled by a Japanese corporate invention, known as “zaitech,” or “Financial Engineering”– after obtaining low-interest loans, corporations … Continue reading

Posted in Advertising, Brand, Consumers, Content, Customers, Financial, Holiday, Marketing A-Z, Philosophical, Social Media | Leave a comment

Y is for ‘Your money of your life’: Namarketng A to Z

Throughout the 16th, 17th and 18th centuries, highway robbery was viewed as a particularly serious crime, not only because it looted goods from innocent citizens, but because it interfered with freedom of movement (and trade), which was considered a fundamental … Continue reading

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X is for Xenolithic: Namarketing A to Z

Xenolith means, literally, “foreign rock”. It comes from the Greek  “xenos” (foreign) and “lithos” (stone). A xenolith is a fragment of foreign rock within a host rock. And just like that piece of foreign rock within, you may be overlooking … Continue reading

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The future is in the past for cause marketing

Cause marketing has long been another tool in the work belt of advertising and public relations professionals. Everything from Breast Cancer Awareness to Crone’s Disease has been co-opted and utilized as a marketing ploy to get consumers to buy, switch, … Continue reading

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W is for words: Namarketing A to Z

Marketing with content more often than not requires a reliance on words, and certain words are more powerful when it come to helping attract attention, drive sales, or deliver a message. There are thousands to choose from, but here are … Continue reading

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V is for Video: Namarketing A to Z

Video. Not only is everyone in marketing discussing it, but online video is now the dominant medium for getting your message heard. The big brands and top agencies are there, and to be sure, your audience is too. You may … Continue reading

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U is for Use Your Blog: Namarketing A to Z

Every business, big or small, has the opportunity to be showcasing its expertise. For larger businesses, you may already have a blog installed (though have you developed a strategy and are you a regular publisher?). Smaller business may have been dragging … Continue reading

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T is for Top Ten: Namarketing A to Z

There are many who favor lists as a way to attract an audience or eyeballs to a website. Similarly, there are many who find them contrived, overused and dull. It’s all about what you have to say and how you … Continue reading

Posted in Advertising, Brand, Consumers, Content, Customers, eMail, Lists, Marketing A-Z, Social Media | Leave a comment

S is for Social Media: Namarketing A to Z

You do not need a social media strategy. Collecting “Likes” or Followers nets you nothing in and of itself. And chasing those will frustrate you waste your time and money and do nothing for your business. What you have to … Continue reading

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