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Category Archives: Brand
10,000 Namarketer by the Numbers
If you are still thinking of YouTube as the place where mega-audience viral videos launch huge brand identity campaigns, then you need to catch up. It’s become much more democratic. Today, it as much for the local pizzeria, the regional … Continue reading
Posted in Advertising, Brand, By the Numbers, Consumers, Content, Customers, Social Media, Technology, Uncategorized, video
Tagged Business, content, modern marketing concepts, namar, namarketer, video, YouTube
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Z is for Zaitech: Namarketing A to Z
From around 1960 to the late 1980s, Japan had one of the highest economic growth rates in the world. Their stock market bubble was fueled by a Japanese corporate invention, known as “zaitech,” or “Financial Engineering”– after obtaining low-interest loans, corporations … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, Financial, Holiday, Marketing A-Z, Philosophical, Social Media
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Y is for ‘Your money of your life’: Namarketng A to Z
Throughout the 16th, 17th and 18th centuries, highway robbery was viewed as a particularly serious crime, not only because it looted goods from innocent citizens, but because it interfered with freedom of movement (and trade), which was considered a fundamental … Continue reading
Posted in Advertising, Brand, Marketing A-Z, Social Media
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X is for Xenolithic: Namarketing A to Z
Xenolith means, literally, “foreign rock”. It comes from the Greek “xenos” (foreign) and “lithos” (stone). A xenolith is a fragment of foreign rock within a host rock. And just like that piece of foreign rock within, you may be overlooking … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, Marketing A-Z, Social Media, Technology, video
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The future is in the past for cause marketing
Cause marketing has long been another tool in the work belt of advertising and public relations professionals. Everything from Breast Cancer Awareness to Crone’s Disease has been co-opted and utilized as a marketing ploy to get consumers to buy, switch, … Continue reading
V is for Video: Namarketing A to Z
Video. Not only is everyone in marketing discussing it, but online video is now the dominant medium for getting your message heard. The big brands and top agencies are there, and to be sure, your audience is too. You may … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, Marketing A-Z, Social Media, Technology
Tagged marketing, namar, namarketing, pixability, video
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T is for Top Ten: Namarketing A to Z
There are many who favor lists as a way to attract an audience or eyeballs to a website. Similarly, there are many who find them contrived, overused and dull. It’s all about what you have to say and how you … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, eMail, Lists, Marketing A-Z, Social Media
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R is for Re: Namarketing A to Z
Redesign … Reimagine … Reinvent F. Scott Fitzgerald wrote: “The test of a first-rate intelligence is the ability to hold two opposed ideas in the same mind at the same time, and still retain the ability to function.” … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, Marketing A-Z, Philosophical
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Q is for Quality: Namarketing A to Z
QUALITY. It’s the buzzword we all chase, for our businesses, for our clients or customers, and for our personal lives. But what is quality? It is sometimes called ‘excellence’ or ‘merit’ or something else clever that the company is using … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, eMail, Marketing A-Z
Tagged Business, marketing
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O is for Optimization: Namarketing A to Z
Social Media is an important part of every digital marketing playbook. But many marketers still struggle with using it effectively. Keeping up with the constant changes that evolve seemingly daily separate weak marketing from strong marketing. Those who are able to … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, Marketing A-Z, Social Media, Technology
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