QUALITY. It’s the buzzword we all chase, for our businesses, for our clients or customers, and for our personal lives. But what is quality?
It is sometimes called ‘excellence’ or ‘merit’ or something else clever that the company is using to communicate they are “better than” somebody else. But it is usually a false chase. What quality is not is perfection. Too many minds get caught up in the ‘it’s got to be perfect to please, to work, to serve’. But it doesn’t; because nothing is perfect.
But it can be free of mistakes; and it should be.
So proofread that sales sheet three times over, then give it to someone else to proof, too. Double-check that list you are about to send to. Recheck those logos; are they the right color/size/shape? Is the copy saying what you really meant it to?…what you want it to?
Customers, clients, business partners may overlook an error; but they won’t forget it. And repeating those errors is worse that being wrong, because it says you are being sloppy and uncaring about your relationship with them.
Quality is getting it as right as you can, consistently, confidently.
Go forth and make quality.