Category Archives: Athletics

Change your ending.

One of the keys to creating a competitive advantage over your business competitors is to develop a strong marketing message. Some companies lose their way getting there. Some are inflexible, adhering to a concept or a theme that doesn’t resonate, doesn’t … Continue reading

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The Pull of social media

One of the many traditions at Hope College in Michigan is a tug-of-war over the Black River between freshmen and sophomore teams called The Pull. For more than 100 years, classes have trained to go head-to-head in order have the rope … Continue reading

Posted in Athletics, Brand, Content, Social Media | Leave a comment