Category Archives: video

10,000 Namarketer by the Numbers

If you are still thinking of YouTube as the place where mega-audience viral videos launch huge brand identity campaigns, then you need to catch up. It’s become much more democratic. Today, it as much for the local pizzeria, the regional … Continue reading

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X is for Xenolithic: Namarketing A to Z

Xenolith means, literally, “foreign rock”. It comes from the Greek  “xenos” (foreign) and “lithos” (stone). A xenolith is a fragment of foreign rock within a host rock. And just like that piece of foreign rock within, you may be overlooking … Continue reading

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