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Cause marketing has long been another tool in the work belt of advertising and public relations professionals. Everything from Breast Cancer Awareness to Crone’s Disease has been co-opted and utilized as a marketing ploy to get consumers to buy, switch, … Continue reading
Marketing with content more often than not requires a reliance on words, and certain words are more powerful when it come to helping attract attention, drive sales, or deliver a message. There are thousands to choose from, but here are … Continue reading
Redesign … Reimagine … Reinvent F. Scott Fitzgerald wrote: “The test of a first-rate intelligence is the ability to hold two opposed ideas in the same mind at the same time, and still retain the ability to function.” … Continue reading