Category Archives: Truth

The future is in the past for cause marketing

Posted on November 4, 2013 by Namar

Cause marketing has long been another tool in the work belt of advertising and public relations professionals. Everything from Breast Cancer Awareness to Crone’s Disease has been co-opted and utilized as a marketing ploy to get consumers to buy, switch, … Continue reading →

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W is for words: Namarketing A to Z

Posted on September 16, 2013 by Namar

Marketing with content more often than not requires a reliance on words, and certain words are more powerful when it come to helping attract attention, drive sales, or deliver a message. There are thousands to choose from, but here are … Continue reading →

Posted in Advertising, Consumers, Content, Customers, Marketing A-Z, Truth | Leave a comment

L is for Lancome (L’Oreal): Namarketing A to Z

Posted on September 28, 2012 by Namar

The U.S. Food and Drug Administration warned L’Oreal SA’s (OR.FR) Lancome USA unit about the marketing of certain anti-wrinkle products, saying the products are marketed with claims suggesting they are drugs. The agency said the way the products are currently … Continue reading →

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