Category Archives: Hospitality

Content Marketing as Hors d’oeuvre

Hors d’oeuvre is an 18th century French term meaning, literally, “apart from the main work”. Originally, according to William and Mary Morris’ Dictionary of Word and Phrase Origins, it was an architectural term referring to an outbuilding not incorporated into the architect’s main … Continue reading

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Who’s your bartender?

Your business needs customers. It has to attract new customers to survive and grow. You could do worse than to hire a bartender. No, you don’t have to have a happy hour at your workplace everyday (though it might not … Continue reading

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Marketing the Inn with more than “…everybody’s boon companion”

Thenardier, of Les Miserables. He knew his strengths, and he certainly knew his customers and his business. But how would he survive today? The short-sighted tactics he employed were largely lost on his infrequent visitors, and–in his mind at least– his charm … Continue reading

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