Category Archives: Technology

10,000 Namarketer by the Numbers

If you are still thinking of YouTube as the place where mega-audience viral videos launch huge brand identity campaigns, then you need to catch up. It’s become much more democratic. Today, it as much for the local pizzeria, the regional … Continue reading

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X is for Xenolithic: Namarketing A to Z

Xenolith means, literally, “foreign rock”. It comes from the Greek  “xenos” (foreign) and “lithos” (stone). A xenolith is a fragment of foreign rock within a host rock. And just like that piece of foreign rock within, you may be overlooking … Continue reading

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V is for Video: Namarketing A to Z

Video. Not only is everyone in marketing discussing it, but online video is now the dominant medium for getting your message heard. The big brands and top agencies are there, and to be sure, your audience is too. You may … Continue reading

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O is for Optimization: Namarketing A to Z

Social Media is an important part of every digital marketing playbook. But many marketers still struggle with using it effectively. Keeping up with the constant changes that evolve seemingly daily separate weak marketing from strong marketing. Those who are able to … Continue reading

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N is for New: Namarketing A to Z

Their has always been a historically shaky relationship between IT and marketing, one that evolved  is out of necessity.  While the two have to be on the same page to engage with consumers who are now more connected than ever, … Continue reading

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J is for (J)esture controlled ads: Namarketing A to Z

Before the Renaissance, the letter J had been merely a glyph variant of I. After the Renaissance, it became conventional to treat I as a vowel, and J and as a consonant. Thus, the Latin “gesta” for “deeds,” turned to “geste” … Continue reading

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G is for Geo-Targeting: Namarketing A to Z

Geo-Targeting is a method of detecting a website visitor’s location to serve location-based content or advertisements. Every computer is tied to an IP address that indicates its specific location. The first three digits of an IP address corresponds to a … Continue reading

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F is for FAQs: Namarketing A to Z

Not every site needs an FAQ section, though if you’re selling something, providing a service, or giving information about a complex subject, an FAQ can make life much easier for your visitors. There’s no “right” design method for delivering FAQs, … Continue reading

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Top 10 Top 10 Lists for 2012

It’s the time of year for Top Ten Lists. Here’s ten of the most interesting ones: 10. Top Ten Most Expensive Cars for 2012. The Forbes list starts with autos in the $1 million range. 9. Top Ten World Carnivals of 2012. Ancient hedonistic … Continue reading

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