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Monthly Archives: December 2013
Y is for ‘Your money of your life’: Namarketng A to Z
Throughout the 16th, 17th and 18th centuries, highway robbery was viewed as a particularly serious crime, not only because it looted goods from innocent citizens, but because it interfered with freedom of movement (and trade), which was considered a fundamental … Continue reading
Posted in Advertising, Brand, Marketing A-Z, Social Media
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X is for Xenolithic: Namarketing A to Z
Xenolith means, literally, “foreign rock”. It comes from the Greek “xenos” (foreign) and “lithos” (stone). A xenolith is a fragment of foreign rock within a host rock. And just like that piece of foreign rock within, you may be overlooking … Continue reading
Posted in Advertising, Brand, Consumers, Content, Customers, Marketing A-Z, Social Media, Technology, video
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