Category Archives: Marketing A-Z

Z is for Zaitech: Namarketing A to Z

From around 1960 to the late 1980s, Japan had one of the highest economic growth rates in the world. Their stock market bubble was fueled by a Japanese corporate invention, known as “zaitech,” or “Financial Engineering”– after obtaining low-interest loans, corporations … Continue reading

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Y is for ‘Your money of your life’: Namarketng A to Z

Throughout the 16th, 17th and 18th centuries, highway robbery was viewed as a particularly serious crime, not only because it looted goods from innocent citizens, but because it interfered with freedom of movement (and trade), which was considered a fundamental … Continue reading

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X is for Xenolithic: Namarketing A to Z

Xenolith means, literally, “foreign rock”. It comes from the Greek  “xenos” (foreign) and “lithos” (stone). A xenolith is a fragment of foreign rock within a host rock. And just like that piece of foreign rock within, you may be overlooking … Continue reading

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W is for words: Namarketing A to Z

Marketing with content more often than not requires a reliance on words, and certain words are more powerful when it come to helping attract attention, drive sales, or deliver a message. There are thousands to choose from, but here are … Continue reading

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V is for Video: Namarketing A to Z

Video. Not only is everyone in marketing discussing it, but online video is now the dominant medium for getting your message heard. The big brands and top agencies are there, and to be sure, your audience is too. You may … Continue reading

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U is for Use Your Blog: Namarketing A to Z

Every business, big or small, has the opportunity to be showcasing its expertise. For larger businesses, you may already have a blog installed (though have you developed a strategy and are you a regular publisher?). Smaller business may have been dragging … Continue reading

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T is for Top Ten: Namarketing A to Z

There are many who favor lists as a way to attract an audience or eyeballs to a website. Similarly, there are many who find them contrived, overused and dull. It’s all about what you have to say and how you … Continue reading

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S is for Social Media: Namarketing A to Z

You do not need a social media strategy. Collecting “Likes” or Followers nets you nothing in and of itself. And chasing those will frustrate you waste your time and money and do nothing for your business. What you have to … Continue reading

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R is for Re: Namarketing A to Z

Redesign  … Reimagine     … Reinvent F. Scott Fitzgerald wrote: “The test of a first-rate intelligence is the ability to hold two opposed ideas in the same mind at the same time, and still retain the ability to function.” … Continue reading

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Q is for Quality: Namarketing A to Z

QUALITY. It’s the buzzword we all chase, for our businesses, for our clients or customers, and for our personal lives. But what is quality? It is sometimes called ‘excellence’ or ‘merit’ or something else clever that the company is using … Continue reading

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