Tag Archives: modern marketing concepts

10,000 Namarketer by the Numbers

If you are still thinking of YouTube as the place where mega-audience viral videos launch huge brand identity campaigns, then you need to catch up. It’s become much more democratic. Today, it as much for the local pizzeria, the regional … Continue reading

Posted in Advertising, Brand, By the Numbers, Consumers, Content, Customers, Social Media, Technology, Uncategorized, video | Tagged , , , , , , | Leave a comment

The future is in the past for cause marketing

Cause marketing has long been another tool in the work belt of advertising and public relations professionals. Everything from Breast Cancer Awareness to Crone’s Disease has been co-opted and utilized as a marketing ploy to get consumers to buy, switch, … Continue reading

Posted in Advertising, Brand, Consumers, Customers, Nonprofit, Truth | Tagged , , | Leave a comment