Influence is the ability to cause action, and action is the ability to act within and across social and private networks. The people we influence the most are our friends and acquaintances in our private networks: family, friends, neighbors, classmates, churches and clubs.
The sum total of our private and social networks allows us to influence others. In network, content and relationships, the quality of the network, content and relationships is the most important thing. The social media habit of sharing quality content is where we add value and trigger action.
New Habit: Adopt Social Media
Personal branding and the responsibility and power of social media is demonstrated every day. The line between public and private life is a blurred one. We begin a conversation at school or work, and it leaps onto a social network, and then into text-based comments.
In a world where awareness of connections and degrees of separation are openly discussed, where networks are consciously cultivated and nurtured, people are connecting us to their networks, content and relationships. Those who change their social habits to include the private networks will be those who have the power to listen, to act and to change.