Christmas is a season where people are predisposed to spending and therefore an excellent marketing opportunity for most businesses. And the time to plan your Christmas marketing campaign may be right now. Yes…for next year… Take some notes on what impressed, what impacted and what cut through to you this season and file it away for consideration when you plan your campaign in the late summer.
Developing a strategic marketing campaign to reach your target market, engage with them, and achieve your goals is a lot more difficult.
Your Advantage: Planning three months in advance, yes in the summer time, is the best way to kick off an amazing, results-driven Christmas campaign.
But, first you need to figure out what your objectives are, how you are going to measure your success and who you want to reach out to. Then you will need to develop deadlines to make sure you campaign achieves everything you wanted it to. After all that “shopping,” you’ll finally be able to relax and unwrap the gift you are giving yourself.