Hurricane Irene and the sandcastle

If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.  -Henry David Thoreau

Hurricane Irene has passed and brought a less-than-expected amount of damage. These types of events are always a glass-half-empty or half-full situation. Are we glad there was less damage than anticipated, or sad about the serious damage that was inflicted?

In either case, these events serve as a solemn reminder of our impermanence, of our work’s impermanence. Everything we create is a sandcastle, destined to be swept away by a wave, a storm or the other effects of time.

So why not take advantage of any opportunity to build sandcastles? As a marketer, that is what I helped to do. Only we took advantages of other people’s sandcastles –by creating a sandcastle contest at the New Jersey shore. It promoted the town, the shore, NJ, the sponsor, its associates and the participants. The contest continues to this day, as a social event, where dozens and dozens of participants were and are promoted in their local media as having participated and succeeded … in building their sandcastles.

We just helped put a solid marketing foundation under them, as Thoreau suggested.

market your castle

Sometimes the simplest efforts can bring huge rewards.


About Namar

An intergrated marketing professional inclined to ruminations and, occasionally, to taking a contrary position.
This entry was posted in Content, Social Media. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s