Thenardier, of Les Miserables.
He knew his strengths, and he certainly knew his customers and his business. But how would he survive today? The short-sighted tactics he employed were largely lost on his infrequent visitors, and–in his mind at least– his charm overcame the poor service that his return guests no doubt received …if they could remember anything of their stay.
No doubt Monsieur Thenardier would jump into Social Media today, and he might even be successful, at first. But I doubt the Thenardier brand would have much staying power, do you?
Marketing an inn today.
But marketing an inn has progressed since the Master of the House oozed his way through his vie miserable. There is good news. See how one Virginia inn used a LivingSocial deal to fill their “house“.
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Welcome, Monsieur, sit yourself down
And meet the best innkeeper in town
As for the rest, all of ’em crooks:
Rooking their guests and crooking the books
Seldom do you see
Honest men like me
A gent of good intent
Who’s content to be
Master of the house, doling out the charm
Ready with a handshake and an open palm
Tells a saucy tale, makes a little stir
Customers appreciate a bon-viveur
Glad to do a friend a favor
Doesn’t cost me to be nice
But nothing gets you nothing
Everything has got a little price…